Sounds like a workshop is in order.
Here is an important video about how to navigate the discussion board for ACE
Useful information on expectations and where the rubric is located.
Here are important videos about SWOT
Strength Weaknesses Opportunities and Threats
The left side is usually internal and the right side is usually external
It’s a great tool for brainstorming and organizing. Kind of like Cornell Notes
This is my higher education journal